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Enquirer Consulting Group / Prepared for Emre Gurcan
August 2026

You asked what we
needed from you.

For the feature it was your time and your voice. This is the other arm of the group, and the short version of what it actually builds.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Insulation is specified upstream of where it is sold.

01
In this market the distributor takes the order. The choice is usually settled earlier, by an architect, a mechanical contractor or an equipment maker's engineering team.
02
Those specifying roles are named, countable and reachable. They are also the ones a distribution-led channel hears from last, if at all.
03
Retrofit and energy performance rules put the buying moment on a schedule set by policy rather than by a sales cycle, which makes early presence worth more than a sharp offer late.
04
Technical and original equipment applications sit beside the construction market and buy on qualification, not on a price list. Different room, different evidence, different people.
Every market on that list is a named audience. None of them is reached by waiting for the order to arrive through the channel.
Prepared for Knauf Insulation
Where this goes

Two channels, and most manufacturers only run one.

The usual starting point
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In this category reach follows the distribution network, so it covers the part of the market that already buys.
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Specifiers and engineering teams are usually reached by trade press, events and whoever happens to call that month.
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A new application or a new country typically starts from zero, with a list somebody has to build by hand.
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Few manufacturers can say which named accounts were contacted last quarter, or what came back.
In the first weeks and months
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A named list of the specifying, contracting and engineering roles, by application and by country.
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Every message written for one real person and reviewed by a human before it leaves.
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A positive reply lands with a named person on your side, with the account and a way to reach them.
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One dashboard showing what was sent, what replied and what booked.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Knauf Insulation

What the unit is, in parts.

The named market

The specifying and buying roles by application and country, built from public market data rather than bought as a list. You see the accounts before anything is sent.

The engine

Research-led outreach across email and professional networks. Each message is written for one person, on brand, and reviewed before it goes.

The handover

The playbook, the tooling, the dashboards and a trained operator. At the end of the engagement the unit stays with you and keeps running.

One point of contact. You never manage a stack of tools or a bench of freelancers, and there is nothing to unpick when we leave.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of specifiers, contractors and technical buyers by application and country. Built, not bought.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this shape suits a manufacturer

Four months in market, then it is yours.

01

Long specification cycles

Being known months before a decision beats a sharp approach at the end of one. That only works if something runs every week, and running every week is a machine problem.

02

Many countries, one motion

Across Europe the hard part is coverage and language before it is message. That is a build, and it is solved once rather than repeated country by country.

03

No permanent outside team

We design it, staff it, run it in market and prove it on real meetings. Then we hand it over. You are not renting a channel forever.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Knauf Insulation.